Doing It The Hard Way

December 5, 2005

I was not too impressed when I saw the new Sony commercial for the Bravia TVs. It is the kind of stuff my brother can do in XSI in a few hours.

So I was quite surprised to find out that there was no rendered stuff included at all. They took 250,000 of those balls and threw them down those streets and collected them one by one afterwards.

That is what I call doing it the hard way.

Making of the clip